Blueface, a Comcast Business company, underwent a brand strategy overhaul to align with current objectives and reflect Comcast Business standards. The focus was on a visual identity transformation for an enhanced digital experience, positioning Blueface as a Unified Communications leader while maintaining approachability. The strategy encompassed elements such as logo usage, typography, colour palette, photo style, layout examples, and tone of voice.
The design section delved into the background of Blueface as a leading Unified Communications-as-a-Service provider, emphasising its commitment to innovation. The brand promise centred on delivering reliable Unified Communications solutions. Blueface's brand vision emphasised global scaling, cloud migration partnerships, agile development, and customer-centricity. The brand's meaning and expression emphasised vivid colours, transparency, and a people-first focus.
The brand personality highlighted Blueface as reliable, intelligent, successful, and exciting. Positioned as a global technology leader, Blueface offered market-leading unified communications solutions for businesses of all sizes. The culture was characterised by entrepreneurial spirit, excellence, proactivity, ethics, diversity, and strong relationships.
The impactful phrases associated with Blueface included Unified Communications, Customisable Platform, Partnership, Innovative Business Phone System, Digital Transformation, Future Proof, Connected Customers, and Global Cloud Carrier. The design elements covered colour codes, logo usage, email signatures, typography, photo style, colour effects, layouts, and tone of voice.
As a Comcast company, Blueface recognises the importance of creating a strong brand identity for future success. This involves developing a visual language that not only appeals to our clients in the tech industry but also resonates with Their VoIP services.
When deciding on our tech company's colour palette, we found inspiration in the natural beauty of clouds and other celestial phenomena. For instance, our use of light blue, dodger blue, phlox purple, and navy blue represents the different stages of the sky throughout the day. Meanwhile, our off-white shade is reminiscent of clouds, which is significant in the context of cloud technology. Overall, our colour choices reflect the connection between the natural world and the innovative tech solutions we provide.
Finally, we ensured that our brand identity is consistent across all mediums, from our website to marketing collateral and social media. Our brand style reflects the innovative and accessible nature of our VoIP services and helps to establish Blueface as a trusted and reliable name in the industry.
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