Redefining of Blueface's online presence: fusing visionary design with user-centric functionality for an innovative digital experience.

Blueface, a Comcast Business is at the forefront of providing Unified Communications-as-a-Service technology to businesses. With its pioneering work in cloud communications, Blueface has established itself as a disruptor in the industry and remains highly committed to innovation and development

With the recent completion of a comprehensive brand revamp for Blueface, now part of Comcast Business, the need for an equally impactful website overhaul became evident. The existing website lacked the strategic consideration befitting the refreshed brand identity. Recognizing this gap, our approach involved a deliberate research process preceding any design endeavors. This in-depth exploration was vital to unearth user preferences, industry trends, and functional requirements. By conducting thorough research, we aimed to align the redesigned website seamlessly with the new brand ethos and user expectations. The goal was not just a visual refresh but a strategic and user-focused digital transformation for an unparalleled online experience.

In aligning with our guiding principles of Commitment, Unity, Support, Communication, Collaboration, Reliability, Innovation, and Future-Driven, we recognized the pivotal role of understanding our customer base to deliver on our promises. Adopting a UX process inspired by IBM's Design Thinking framework, our journey began with Empathize. Through Customer Personas and Empathy Maps, we delved into the diverse perspectives of our users. Moving to Define, Affinity Diagrams helped distill insights into actionable goals. Research became the cornerstone, bridging Ideation and Wireframing stages. Prototypes—Low, Mid, High Fidelity—formed the basis for Testing and Iteration. The Design phase manifested our principles into a tangible user experience, paving the way for a seamless Publish. This cyclical process of Learn, Implement, and Evaluate ensures a continual commitment to improvement, mirroring IBM's framework for comprehensive and impactful UX design.